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          RQ Awards Online Software Platform efficiently manages the collection of applications, nominations or any type of form that is followed by a review process.

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Posts in category: Marketing

9 Ways to Enhance your Program Outreach with Digital Marketing

9 Ways to Enhance your Program Outreach with Digital Marketing

August 1, 2022
by Carol Ayton MarketingProgram Management

Introduction When it comes to promoting your program, whether it includes awards, scholarships, grants, fellowships or even volunteer recruitment, it is critical to send the right message that will appeal to your specific target audience and ultimate ...

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How Online Ads Helped Share the Joy of Math Around the World

How Online Ads Helped Share the Joy of Math Around the World

June 3, 2022
by Carol Ayton Marketing

Situation A highly-attended nation-wide math festival occurs every two years in Washington, DC that brings together children and adults to celebrate the joy of mathematics. Mathematicians inspire and challenge children and adults to see math in new ...

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5 Tips to Leveraging Social Media for your Program’s Outreach

June 2, 2022
by Carol Ayton MarketingProgram Management

Social media is a critical channel for associations looking to stay ahead in their effort to promote their programs. Social media is a two-way communication tool. Associations can engage with their audience in authentic and meaningful ways on a much ...

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Case Study - Integrated Online Advertising

Case Study – Using Digital Advertising to Increase Conference Attendees

May 12, 2022
by Carol Ayton Case StudiesMarketingOnline Advertising

How an integrated online advertising strategy helped one Association increase its annual conference attendees by 46% SITUATION One of the largest associations in the USA hosts an annual conference to bring together thousands of neuroscientists fr ...

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Are You Reaching Your Target Audience?

Are You Reaching Your Target Audience?

April 23, 2022
by Carol Ayton Marketing

Introduction Many organizations are aware that establishing an online presence with their target audience is essential, but how can the success of a program's outreach campaign be most accurately measured? Without a methodology to determine whether ...

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Copy of Black and White Math Pattern General LinkedIn Banner (1)

13 Tips to Optimize your Award Program Landing Page

April 21, 2022
by Carol Ayton Marketing

An organization’s branding and identity must be consistently used across all of its digital assets, including its website, social media and publications, and its awards program is no exception. Completing an online application can be an overwhelmi ...

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Website-SEO

Is a Website Complete Without SEO?

April 19, 2022
by Carol Ayton Marketing

Web developers make the website user friendly, and digital marketers and SEO’s do the same but they also recognise that Google is a user too. The simple fact of the matter is that if you want users to land on your site you will need to understand ho ...

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Account-Based Marketing

Account-Based Marketing Using LinkedIn

February 16, 2022
by Carol Ayton MarketingOnline Advertising

Small and medium businesses are always in a dilemma on whether they should invest in Account-Based Marketing (ABM) given the fact that the average cost for implementing account-based marketing is $8000 to $10000 a month using tools like Adobe Campaig ...

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Measuring Your Social Media Outreach Efforts

Measuring Your Social Media Outreach Efforts

January 24, 2021
by Carol Ayton Marketing

Social media platforms make it easy for anyone to be up and running in no time. You want your brand to be recognized and trusted. When promoting your award, fellowship, grant or scholarship programs or membership outreach, social media marketing can ...

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Has COVID-19 impacted your Awards, Recognition and Member Engagement Programs

Has COVID-19 impacted your Awards, Recognition and Member Engagement Programs

November 9, 2020
by Carol Ayton Marketing

In matter of months, the pandemic outbreak has changed the way we live and engage with others. Associations and non-profits have had to learn how to navigate this new normal. However, these unprecedented times have also touched on one of the most ...

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  • Simplifying the Teacher Grant Application Process
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  • 5 Tips to Help Your Reviewers Adapt to an Online Award System
  • Utilizing Social Media to Advertise Your Application Cycle
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