RQ Marketing Services
Increasing your award, grant, scholarship or fellowship’s program awareness can lead to higher numbers of quality applications. Through digital marketing services such as social media, email marketing and online advertising, we can help you engage with your target audience and influencers.
Solicit user-generated content from your award recipients, alumni and fellows to showcase their successes as a result of your program by using our proprietary RQ Digital Portal tool.
Your RQ custom marketing dashboard will provide you with live metrics as to how your marketing efforts are performing.
We analyze and optimize to ensure your return on investment continues to meet your objectives.
Your marketing toolkit can consist of the following to help broaden your program awareness:
We help you to connect with your target audience to:
- Build awareness of your program
- Leverage the opportunities of the most applicable social media channels
- Help connect and attract applicants and members
- Drive traffic to your website
Adding online advertising to your marketing plan, such as Facebook ads and Google Adwords can help:
- Drive targeted traffic to your website
- Broaden program awareness
- Increase applications, submissions, memberships and participants for your program
Email marketing continues to be one of the most efficient and cost-effective communication tools to:
- Reach and engage with members and prospective applicants
- Focus on the timely information your audience is looking for
- Build strong relationships
Search Engine Optimization (SEO) is often overlooked. Ensuring your website or submission program is optimized for SEO will help:
- Make it easy for your audience to find you by using search engines to find your programs
- Build brand awareness
- Create a better user experience with an SEO optimized website
Google Ad Grants
The Google Ad Grants Program gives non-profits the chance to advertise on Google Ads at no cost. This program gives qualified organizations $10,000 USD per month in Google Ads spend to be used to promo to their programs, initiatives and events on Google.com.
Promote your programs, initiatives and / or events
Geo-target ads to specific locations relevant to your organization.
Our RQ Marketing Toolkit provides additional ways to reach and communicate with your target audience:
- Popup boxes with key messages or date reminders
- Count-down timers for a sense of urgency
- Connect Facebook live messenger and more.
To Learn More
Contact our Marketing Experts to learn more about how we can help grow your applications and nominations, broaden program awareness or answer those marketing questions you've always had.